Live sport in the UK reached record attendance levels in 2025, with 79.4 million fans packing stadiums and arenas across the year — the highest ever recorded. This growth came even as average ticket prices increased, showing that great live experiences still draw crowds.
For businesses and fans alike, this trend highlights a simple truth: premium experiences at major sporting events are more valuable than ever.
Why Wimbledon, Football and Rugby Still Lead the Pack
Tennis — Wimbledon: One of the world’s most iconic sporting events continues to captivate fans, drawing audiences not just for the sport but for the overall atmosphere. Wimbledon remains a flagship experience for hospitality and corporate entertainment.
Football — Premier League, EFL & UEFA Competitions: Football remains the most attended sport in the UK calendar. Fans across the country still prioritise matchday experiences, from electric stadium atmospheres to memorable days out with clients or colleagues.
Rugby — Six Nations and Autum Championships: The sustained growth in rugby attendance is matched by demand for elevated matchday experiences — whether it’s Six Nations fixtures, international tests or top-flight domestic contests.
Across these major sports, the data tells a clear story: fans want more than just a ticket — they want an experience. And premium packages, hospitality lounges and VIP access deliver exactly that.
Why Premium Sport Experiences Work
Demand is rising even as prices grow — a sign of value-driven attendance.
Fans increasingly seek comfort, luxury and memorable day-out experiences.
Premium sport is now a key tool for business entertainment, relationship building and client engagement.
Whether it’s Wimbledon’s heritage and prestige, the drama of top-tier football, or the camaraderie of rugby fixtures, live sport connects people in ways few other experiences can.
Make This Year Your Most Memorable Yet
At Premier Events, we specialise in turning these moments into unforgettable experiences. From Wimbledon hospitality to football VIP packages and rugby corporate hospitality, we give you access to the best seats, finest service, and most exclusive event experiences — often where general admission tickets are sold out.
